Director of Sales and Marketing
About the Company
Company delivers IT consulting, AI, cloud & cybersecurity services, helping businesses achieve digital transformation globally
Industry
Internet
Type
Privately Held
Founded
2010
Employees
51-200
Categories
About the Role
We are seeking an accomplished Sales and Marketing Specialist to join our team and drive growth within the IT services industry, with a focus on enterprise-level clients. The ideal candidate will have a strong background in selling IT solutions such as cloud computing, digital transformation, software development, and systems integration to large-scale businesses. This role is crucial for acquiring new clients, strengthening relationships, and leading strategic marketing initiatives that align with our business objectives. Roles & Responsibilities: Business Development: Identify and develop new business opportunities by targeting enterprise clients in need of IT services such as consulting, systems integration, and software development. Leverage networks, conduct cold outreach, and manage the sales pipeline to generate high-value leads. Full Sales Cycle Ownership: Lead the full sales cycle from initial contact to deal closure. Collaborate with technical and pre-sales teams to create and present customized solutions that meet client needs. Manage negotiations and ensure seamless handoff to delivery teams. Client Relationship Management: Build, nurture, and maintain strong relationships with key decision-makers, including C-suite executives. Serve as a trusted advisor, understanding the client’s business objectives and delivering solutions that drive business growth and digital transformation. Strategic Marketing Initiatives: Work closely with the marketing team to design and implement marketing campaigns aimed at lead generation, brand awareness, and client engagement. Develop compelling content, case studies, and presentations that highlight the value of our services and differentiate us from competitors. Market Research & Competitor Analysis: Conduct ongoing market research to identify trends, competitor strategies, and industry shifts. Use these insights to refine both sales tactics and marketing messaging to ensure relevance and impact. Analyze the competitive landscape to position our offerings as superior in quality and value. Collaborative Solution Selling: Partner with cross-functional teams, including product development, engineering, and project management, to ensure that proposed solutions are feasible and align with client expectations. Provide feedback from clients to help refine and improve service offerings. Performance Monitoring & Reporting: Track key performance indicators (KPIs), including lead generation, sales performance, conversion rates, and customer satisfaction. Provide regular reports to management, outlining progress against targets and identifying areas for improvement. Event & Conference Participation: Represent the company at industry events, trade shows, and conferences to build relationships, enhance brand visibility, and stay updated on industry trends. Use these opportunities to generate new leads and expand your professional network. Revenue Target Achievement: Meet or exceed quarterly and annual sales targets. Manage a robust sales pipeline, effectively prioritize opportunities, and close deals that drive business growth. Actively contribute to the company’s revenue and profit growth by securing new business. Key Experience & Qualifications: Experience in IT Services Sales: Minimum of 7 years of experience in sales and marketing within the IT services, consulting, or systems integration industry. Experience selling enterprise solutions such as cloud services, software development, digital transformation initiatives, or cybersecurity is highly preferred. B2B & Enterprise Sales Expertise: Proven track record of managing large, complex sales cycles and consistently achieving revenue targets. Experience in selling to C-suite executives, negotiating complex contracts, and closing high-value deals in B2B settings. Deep Industry Knowledge: Strong understanding of the IT services landscape, including digital transformation trends, cloud computing, cybersecurity, and systems integration. Familiarity with the unique challenges and opportunities facing large enterprises in their IT initiatives. Marketing Strategy Development: Experience in designing and executing successful marketing campaigns aimed at driving lead generation and enhancing brand visibility. Familiarity with digital marketing tools, CRM platforms (such as Salesforce), and marketing automation tools. Relationship Building & Networking: Exceptional interpersonal and communication skills, with a proven ability to build strong, lasting relationships with clients, partners, and industry stakeholders. Strong negotiation skills and the ability to navigate complex sales processes involving multiple decision-makers. Data-Driven Approach: Strong analytical skills with the ability to assess sales performance, marketing effectiveness, and client satisfaction. Ability to use data insights to make informed decisions and continuously improve sales and marketing strategies. Collaboration & Teamwork: Demonstrated ability to work effectively across departments and with cross-functional teams to deliver client-focused solutions. Experience working closely with technical and delivery teams to ensure that client expectations are met. Education: Bachelor’s degree in Business, Marketing, Information Technology, or a related field is required. An MBA or an advanced degree in marketing or business is highly preferred. Preferred Qualifications: Experience working in large IT services firms or consulting companies (e.g., Wipro, Infosys, TCS, Accenture). Experience in selling complex IT solutions related to digital transformation, automation, AI, cloud services, or enterprise software. Familiarity with managing long sales cycles typical of enterprise-level engagements. Proven success in leading marketing campaigns, both digital and offline, to support business development and client acquisition.
Travel Percent
Less than 10%
Functions
Skills
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